So why do the vast majority of online marketers make either no money or very little? Why do most give up in disgust, believing the Internet to be a scam?

Is the Internet a scam? Do the gurus fail to tell the whole truth? Do they do it on purpose? Why is it that the rich get richer, while the poor get poorer?

Is the Internet a case of whom you know, and not what you know? If you are a beginner, how do you get started? How do you get the expertise to become an authority?

Not everyone has the ability for sales. Not everyone can be a writer. Not everyone understands computers enough to build a Website.

Then there is advertising. Which way works the best? Why do some things work for some people, but when you try, they do not work at all?

Have you tried traffic exchanges, spending hours building credits, but then get no results? What did you do wrong? Did you have the wrong product, or the wrong Website, or something else?

The same thing can happen with email marketing. You send thousands of email, and very few even get looked at.

So, what is the best way to make money online? Make and sell your own product. Be an affiliate and sell someone else’s product. No matter what, it comes down to selling something.

How do you sell, if selling is not something you are good at? Even if you have the right product, how do you get your product in front of the people who want to buy it?

The easiest way is to follow a step by step plan, but how do you find the right one? The plan that works for one, will not necessarily work others.

Everyone is different. Each person has different desires, different gifts, different temperaments, different work habits. The people who make money online, sometimes are in the right place at the right time, but most know what they want, and they will not stop until they make it happen.

If you read the stories of the ones who make the most money, their stories seem to read the same. They work long hours, spend much money, and do not give up.

Do you want to make money online? Find someone who you can trust, and follow what they do. Do not listen to what they say as much as watch what they do.

Be prepared to work hard, invest some money, and do not ever give up.

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I want to thank everyone who sent me an email and posted their comments on the last post I made in this blog…

Today, I want to address the topic of planning a strategic marketing campaign.

If you want to go hunting you have to know what you are going to hunt. Strategic marketing planning will help you find out what customers you are looking for and how to catch them. Essential to any marketing campaign is finding and knowing your target audience. Knowing your target audience doesn’t just mean identifying who they are but getting to know how they think and what they want and where to find them. After you know them you can  find ways to catch them. The better you know them, the better your chances are at getting to them before your competition does.

Selecting your target market is only the beginning but it is a very important beginning. It is best to go after customers that you have some knowledge about and have a legitimate chance of getting with what you have available. While a BB gun might be enough to take down a small bird, you wouldn’t want to try it on a grizzly bear. Use what you have at your disposal and use it on those you have a legitimate opportunity to be successful with. Choose a target audience whose needs you can meet. There is no shame in starting small. Use that audience to learn with and prepare for bigger targets. Many people choose to work exclusively with small markets and do quite well.

There are several factors to consider when getting to know your target audience and planning a strategic marketing campaign to go after them. You will want to know as much about their demographics as possible. Pay attention to things like their age, sex, race or ethnicity, education, income,  family size, or any other factor that can have an impact on their buying behaviors. Don’t believe that you are being racist or buying into stereotypes when you do this. Every demographic group has   behaviors that are special to them, even though they may be subtle. Do your best to notice what those behaviors are and cater to them.

Knowing your target audience is incredibly important for anyone planning for a successful strategic marketing plan because it is how they use that knowledge to their benefit that will separate themselves from their competition. All of that knowledge is going to give you insight into how to meet the needs of those future customers of yours.

In planning your strategic marketing campaign you need to know how the other elements of your marketing mix will work together to meet the needs of your target market. The other areas to take into consideration will be things like the particular product or service you want to offer, your method of distribution, your promotions, and the price. The better your knowledge is of your market, the better your ability will be to find a mix that will have an advantage over your competitors.

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This is something I saw being discussed today by some Internet Marketers.

It’s regarding the moment you realize that you know enough.

A lot of people get into a trap or “loop” of buying eBook after ebook and course after course looking for the magic formula to success.

I honestly believe some of it stems from laziness. We think this online stuff should be easy… So we search in vain for the easy formula.

Until that day we realize the formula is never easy and that we already know how to be a success online.

I’ve seen people who have spent 1000s of dollars looking for the magic formula. But they never find it. Why? Because there isn’t one. Or when one emerges it doesn’t last long; the market becomes saturated with people running after the opportunity and overnight the opportunity loses it’s power.

That’s why I think it is so important to hang out in forums, read all the free stuff out there and then choose a path that is suited to YOU. After you’ve decided what path is best, then maybe buy a few eBooks related to that path… But commit to it and don’t be distracted because you see everyone else running to the “New Big Thing”.

Everyone’s going to be selling you something. All of them will convince you it’s the next best thing, but they are just SELLING something.

I’m not saying don’t buy anything. I am saying focus on a specific area and get to work. Don’t get bogged down by purchasing every new thing that comes along… This will never stop. There will always be new products to google over…

You need to know when to stop. It’s a bit of an addiction, but admitting you have a problem is the first step:)

So take a look at what you have. Take a look at yourself and make a decision to start acting. Start putting your money into your business instead of info products.

Start today!

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I wanted to let you know today about a Self Improvement site that will allow you to download 100’s of self help gifts. And the best part is that it is absolutely FREE!

If you’ve had enough of plodding along year after year and you want to improve yourself to make 2010 your BEST ever year, then you need to go here.

Self Improvement Gifts 4 will be open only for a VERY LIMITED TIME from January 5th to January 19th 2010. When you go there you’ll find a multitude of products – all FREE – provided by Self Improvement and Internet Marketing experts from all over the world. Here is just a small sample of what you will find:

* Personal Development Tips – Paul Klein
* NLP – Love Your Physical Self – Elizabeth Benson
* Dynamic Personality – Alex Perez Pratt
* Transformational Fitness – Amy Lundberg
* Anger Management – Giovanni Farotto
* Managing Stress – Heather Step
* How to Stay Focused – Piet Venter
* Unlimited Abundance – Gary L Glasscock
* 110 Self Help Super Tips – Jack Brown
* Outrageous Health – Charly Leetham
* Secrets of the Subconscious – Alvin Huang
* Law of Attraction – Dechen Lau
* How to Reinvent Yourself at Midlife – Iyabo Asani
* Peak Performance – Frank Bauer
* Personal Transformation – Tony Dovale
* Easy Meditation – Esdee Penn

The organizers of the event are Stephanie Mulac, Rodger Hyatt and Gary Simpson.

Just briefly, this is Stephanie’s 4th Self Improvement Giveaway. Stephanie started this style of event in 2006. It’s in the form of a “Giveaway” which is sort of like a giant electronic trade fair where 100’s of experts offer their products free to the public.

Because it has become so popular, this year Stephanie has enlisted the services of Rodger Hyatt, a very experienced internet marketer, and Gary Simpson who has a copyrighting and self improvement background of some 20 years.

You only have to walk into any book store in any country to see how popular the subjects of self improvement, self awareness and personal development are. It’s a multi-billion dollar industry churning out hundreds of new books, audios, CD’s and other paraphernalia every year.

These can be very expensive but at Self Improvement Gifts 4 you can pick this information up completely FREE.

With 2010 upon us, what better time is there than right NOW to set yourself and your business up for future success? This event is a life-changing experience for those who take it.

Come and join Stephanie, Rodger, Gary and me and see for yourself.

If you want to grab the largest collection of self improvement and internet marketing products you’ll find ANYWHERE – all FREE – then go to Self Improvement Gifts 4 NOW and claim your bounty!

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Sidenote:
There’s a greeting card waiting for you at the end of this blog post.
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I want to start this post by greeting you and your family a fantastic new year. I wasn’t able to make a post lately on this blog, but on the bright side, I feel proud because of what I’ve accomplished in 2009.

A few months ago, I’ve just made the biggest decision in my whole internet marketing career. It is by joining Chris Freville’s Coaching & Mentoring Program.

If you don’t know my story yet, I have been in the internet marketing industry for sometime now. 4 years, to be exact. I’ve made few money from my small marketing efforts here and there, but I really wasn’t achieving the kind of success that I was longing for since I got started.

Being not contented with my results, I ended up jumping from one opportunity to another. Looking for something that would make me a great success. Something that could be the missing piece to the so-called internet marketing puzzle. I didn’t have any direction back then.

My pride was up. I bought every ebook, video and software products that are hot in the marketplace because I believed in myself that I could do this.

But unfortunately, years have passed and I saw myself eventually with nothing but piles of credit billing statements at hand. Me and my ex-girlfriend used to always fight because of the huge amount of money that I was spending on my online business. The money which in fact, I didn’t have.

But unlike other people, I wasn’t blaming the gurus or anyone else because of my failure. I am the driver of my own destiny. I am the one who’s creating my own future. I am the ONLY ONE who’s responsible for my actions. I didn’t quit. And finally, I thought to myself, I NEED HELP!

I realized that the reason I was failing is because I’m trying to do it all by myself. Yes, I took action. But not enough for me to get what I want in life. And no one ever told me about that.

And it wasn’t long until I found Chris Freville’s program that I opened my eyes to the fact that never, ever succeed by doing things on his own. I need help, you need help, everyone needs help to succeed. And with the guidance of Chris, I’m finally on my way to my internet marketing success.

The most valuable lesson that you can learn from my story is to find yourself a teacher. A mentor. Someone who’s been there and done that and could lead you to the right direction.

I see that the problem with most of us is that either we’re full of pride that we don’t want to take anybody’s help because we say to ourselves, “I CAN DO THIS ALONE!”, or we don’t want to spend any amount of cash to invest for our future, which in fact most of time, cost us more in the long run.

Save yourself some time and money.

Don’t spend large amounts of time trying to figure it out all by yourself. Stop wasting thousands of dollars of your hard-earned cash purchasing every get-rich-quick scheme out there, and then get a mentor later because you can’t handle the stress of failing anymore.

Do yourself a big favor. Get a mentor! Learn from their mistakes and do what they tell you to do. TAKE MASSIVE ACTION! Let their success be an inspiration for you to keep moving forward! Never, ever quit! Don’t let other cynical and negative minded people bring you down! And it wouldn’t take long until you see yourself finally reaping the fruits of your own labors.

Let’s make 2010 a year of our success!

And by the way, just recently I bought a great book that was introduced to me by a friend. It’s called Instant Wealth – Wake Up Rich! It is a book written by famous author and speaker Christopher Howard. This book is a real eye-opener. It will teach you about the right kind of mindset you should have and what it really takes to be successful not only in business, but in life itself. How to have a rich, happy and healthy lifestyle.

It only costs around 16 bucks on Amazon. I fully recommend you read it.

Click Here To Go To Amazon

I wish you and your family a great health and happiness in 2010! Click the image below to watch the simple greeting eCard that I’ve specially prepared for you.

Also, if you liked this post, please re-tweet using the button below.

To YOUR Success & Happiness!

Angelo Sayson

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If you’ve ever used excuses to avoid taking action on your Internet marketing business, you were likely laboring under an illusion.

Excuses can seem incredibly strong and valid at times, to the point where we end up believing they are absolute truth.  However, excuses can not only cause us to miss out on a few opportunities, they actually have the power to destroy our lives if we let them.

When we continually talk ourselves out of doing things we want to do, we create a powerful downward spiral of decreasing opportunities, dwindling abundance, and diminishing self-respect.  Ultimately we end up being an empty shell of the person we could have been.

Don’t let your excuses destroy your life! Excuses are for weak-willed individuals who have no desire or willingness to grow and develop themselves.  They have talked themselves out of creating the lives they truly want, and they will not budge from where they are right now unless a life crisis forces them to.

Is this you?  Or would you rather be someone who laughs at limitations and faces their fears head on?

If you are in the habit of buying into excuses, you probably utter phrases like these often:

“I can’t build a website…”
“I don’t have the talent…”
“I wouldn’t be strong enough…”
“I am too old for Internet marketing…”
“I don’t have enough time…”
“I don’t have the money to invest to my Internet marketing business…”
“I don’t have the brains…”
“I’m not techie…”
“I’m not good at marketing…”
“It would be too hard…”
“It’s nearly impossible for someone like me…”

How many times have you said things like this?  Guess what! They are excuses, plain and simple.

Here’s the worst part: even if an excuse actually holds some merit, like if you really don’t have enough money to go start an online business – the excuse itself prevents you from even TRYING or working toward the goal in some way.  Just because you don’t YET have the money, time, talent, courage, or whatever… does not mean you won’t have it at some future time.  It doesn’t mean that you can’t save up until you have it, or work on it little by little.

Here’s the good news: if you refuse to believe in excuses, they suddenly cease to be true.

Starting today, take a good hard look at your own excuses.  Are they really true, or have you been fooling yourself because it seems easier than shattering the illusion?

If you question the beliefs you hold about yourself and your capabilities, you might be surprised to learn that you’ve been held hostage by excuses.  But since YOU formed the excuses, you can easily dismantle them too, one step at a time, one faulty belief at a time.

When you begin doing this even in small ways, you begin to develop greater strength and empowerment within yourself, and your whole life will begin to shift and change in miraculous ways.

I hope you’ve learned something from this post and I hope I motivated you enough to start taking action and finally achieve the success that you truly deserve!

Please post your comments below and tell me what you think…

To YOUR Success!

Angelo Sayson

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Nowadays, I see many beginner affiliate marketers who promote products simply by just advertising their own affiliate links and these are the very same people who wonder and ask themselves why do they not get the same results that many veteran affiliate marketers say are making.

If you really want to earn the kind of income that could literally get you out of the rat race, you must stop doing what the other 5% of affiliate marketers who continue to fail are doing.

Now I can hear you say – what’s your point, Angelo?

Okay…

One way to always stand out from your competition is to offer a little bit extra, to do things a little bit better and just to plain old give more. People will appreciate it and it’s a great way to build a successful business.

As an affiliate marketer, it’s a good idea to differentiate yourself from your competition. A good way to do this is by offering bonuses or in some cases a discount for people that purchase through your affiliate link. This is a good strategy specially when dealing with high-end products, which are quite pricey to purchase.

For instance, a very well known Internet marketer launches his latest and most anticipated course on “How to Get Massive Traffic to Your Website through Blogging.” Being a well-known guru, this marketer already has a small army of affiliates lined up and waiting for launch date to simultaneously shoot out a series of emails to their list promoting this most anticipated product – ouch, how do you compete with that?

Well, here’s a little strategy that some very top super affiliates use – by offering them bonuses.

Instead of just posting your ad on Google Adwords linking to this new product’s website (like many wannabe affiliate marketers do), or sending a “buy this” email to your list (if you have one), take the time to set up a special promotion for customers who purchase the product through your link.  This can vary depending on the product and your services, but it can be a number of things such as a video where you teach your own strategies or tips you’ve learned from the course; or a recorded interview with the product owner.  You can even offer some one-on-one coaching sessions, although be careful with this one as it can get very time consuming, you may want to limit this to the first 5 or first 10 purchases made through your affiliate link.

You can also offer a discount to people who purchase through your link.  Say you’re promoting a high-ticket item which costs $950 and your commissions are 50%, it may be well worth it to give people who purchase through your link a $100 or $150 dollar discount.  This is a great incentive for people to buy through you. After all who doesn’t want to save money?

There are literally tons of things you can offer as a bonus. Sky is really the limit when it comes to this. Just always keep in mind that in whatever you offer, it must have value.

That’s why it’s always a good idea to do your homework first and if in doubt of what is appropriate, you can contact the product owner directly and ask questions.

Don’t you know that many buyers purchase through the link of a super affiliate just for the bonuses?

So always try to make the best possible offer you can give in your affiliate promotions. You will soon see yourself reaping the fruits of your labor.

Remember – the more time and effort you put into promoting a product you believe in, the better your chances of making more sales.  People will see your efforts and think wow, he must really believe in this product to do all of this – and if you’re focusing on choosing and promoting the right products then this is probably very true.

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Just wanna do a quick post about the new FTC guidelines.

Lynn Terry put together an awesome article about it.

Go and check it out at:
http://www.clicknewz.com/2061/ftc-update/

Angelo

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Welcome to My Official Internet Marketing Blog…

I am Angelo Sayson and I created this blog to be my journal in my journey marketing online.

Here, I’ll update you with all my experiences, what I know and have learned so far with regards to making money online and some random thoughts. I’ll give you some tips, advice and freebies that can help you take your Internet marketing business to the next level.

I will include how-to videos regularly as much as possible on various different Internet marketing related topics.

I would love for you to become one of my regular readers, and I would also value your feedback on any of the posts I have on this blog.

My aim is to provide value for you, so if you have any comments on any of the posts that will be made, please feel free to leave a comment. I will always review all the comments myself and try to reply to most as well.

Also, if there is anything you would like me to cover here in this blog, please feel free to either leave a comment, or go to my support page.

Here’s to your success!

Angelo Sayson

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